Client

Women Empowered Against Violence (WEAVE)

Scope

WEAVE needed a brochure to give to teens to raise awareness about identifying relationship violence and how to seek help. Our solution referenced WEAVE’s existing identity but expanded it into a trendier, funkier look for this younger audience. We worked with WEAVE to edit the brochure copy and suggested including an “Is this Love?” quiz on the inside. WEAVE was very happy with the result, but we received the highest praise from the teen girls themselves. Not only did they love the look, they were often found huddled together in the school bathrooms, quizzing each other, discussing possible relationship violence in their lives and brainstorming possible solutions.