Client

Nathan Associates

URL:

http://www.country-compass.com

Scope

Serendipity Creative planned the sitemap and information architecture, created the wireframes and designed the user interface. This Web site is an interactive reference and analysis tool enabling USAID staff, policy makers and NGOs to view, compare, graph and map detailed international economic data. Our goal was to develop the site architecture and visual design to present this information in a clean, organized, friendly and engaging way that encourages users to take advantage of the site’s advanced interactive tools.

Because this is a USAID-funded project, we designed this site to comply with USAID graphic standards section 508 guidelines for accessibility. In particular, we tested the color choices to ensure they could be distinguishable by color blind individuals and when printed in black and white. Many members of the target audience would be accessing the site on small monitor screens under low-bandwidth conditions, so we designed the site to work with minimal graphics and a narrower screen width.

We then collaborated with web development firm WebFirst, who coded the site and developed the interactive mapping and graphing features.