Comments on: Case Study: WEAVE’s emergency plunge into social media fundraising raised $85k in 5 days http://www.serendipitycreative.com/2009/09/case-study-weaves-emergency-plunge-into-social-media-fundraising-raised-85k-in-5-days/ print and web design for progressive organizations Mon, 04 Jan 2010 03:21:01 +0000 hourly 1 By: Elisa Molina http://www.serendipitycreative.com/2009/09/case-study-weaves-emergency-plunge-into-social-media-fundraising-raised-85k-in-5-days/comment-page-1/#comment-9 Elisa Molina Mon, 04 Jan 2010 03:21:01 +0000 http://www.serendipitycreative.com/?p=495#comment-9 I completely agree with you but let me quickly introduce myself. My name is Elisa Molina and I am the president of the professional chapter of Omega Phi Beta Sorority, Inc. here in Washington , DC . We are one of WEAVE's supporters/donors and were actively involved in their SaveWEAVE campaign just like you said...via social media. Aside of noting that your contribution was crucial to WEAVE's success in this campaign using social media platforms, your case study conclusions are crucial for nonprofits to consider, especially if they have not moved to Web 2.0. One of the reasons it's important is because it also pertains to service-based orgs like my sorority that are volunteer-run and who's budget is based on membership dues and income-generating activities. I saw how WEAVE raised the expected amount before it's deadline and saw how it surpassed that thanks to the power of the people supporting its cause. I went to a conference called Latinos in Social Media recently and one of the things we touched on was social media management...basically having a plan, like you said. A good point that was brought up is the fact that some orgs have their platforms created (twitter account, fb page, blog, etc) but get stock there and don't proactively engage with their users/supporters/clients/target groups...and this sometimes is due to a lack of resources b/c they can't have the people that already have a lot of work to do also be responsible for that... in our case, our Director of Public Relations will be in charge of managing our Web 2.0 platforms together with the Director of IT. We actually put a committee together that is looking into revamping our current webiste (http://omegaphibeta.org/) at an affordable price to keep up with technological advances but it's not easy... I completely agree with you but let me quickly introduce myself. My name is Elisa Molina and I am the president of the professional chapter of Omega Phi Beta Sorority, Inc. here in Washington , DC . We are one of WEAVE’s supporters/donors and were actively involved in their SaveWEAVE campaign just like you said…via social media. Aside of noting that your contribution was crucial to WEAVE’s success in this campaign using social media platforms, your case study conclusions are crucial for nonprofits to consider, especially if they have not moved to Web 2.0. One of the reasons it’s important is because it also pertains to service-based orgs like my sorority that are volunteer-run and who’s budget is based on membership dues and income-generating activities.

I saw how WEAVE raised the expected amount before it’s deadline and saw how it surpassed that thanks to the power of the people supporting its cause. I went to a conference called Latinos in Social Media recently and one of the things we touched on was social media management…basically having a plan, like you said. A good point that was brought up is the fact that some orgs have their platforms created (twitter account, fb page, blog, etc) but get stock there and don’t proactively engage with their users/supporters/clients/target groups…and this sometimes is due to a lack of resources b/c they can’t have the people that already have a lot of work to do also be responsible for that…

in our case, our Director of Public Relations will be in charge of managing our Web 2.0 platforms together with the Director of IT. We actually put a committee together that is looking into revamping our current webiste (http://omegaphibeta.org/) at an affordable price to keep up with technological advances but it’s not easy…

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