Client
SchoolTube.com
URL
Scope
SchoolTube.com asked us to redesign selected pages of their website as the first step in an eventual redesign of the entire site. Our job was to provide the visual design and front-end programming to SchoolTube’s developers to integrate with their existing back-end database systems. Preliminary results have been very encouraging: rethinking even just a few strategic pages has resulted in a 75% increase in new registrations from teachers, students and organizations.
We initially focused on the home page, channels landing page, categories landing page and sponsored category pages to give them the most immediate impact for their efforts. The previous site needed a more professional, colorful, youthful image to connect with their target audience of students, teachers and school administrators. We encouraged SchoolTube leadership to give first priority to their users’ needs and evaluate their website and each proposed change from their users’ perspectives. For example, since many site visitors are new to SchoolTube, we added features to introduce SchoolTube’s services and benefits and guide users to next steps (e.g., signing up, logging in, learning about sponsorship opportunities).
Because the majority of the site still follows the old styling and page layouts, our improvements needed to be different enough to be effective, but still mesh compatibly with the older pages. With this in mind, we redesigned the functionality, user paths, layout and styling of each of those pages from scratch, focusing on how to make it easier and more fun for users to engage with SchoolTube.
In addition to our work on the SchoolTube website, we assist SchoolTube on an ongoing basis to develop its advertising, proposals and sample artwork to support its efforts to attract high-level sponsors. As new sponsors sign on, we create custom elements for each sponsor page to reflect the sponsor’s brand within the guidelines we’ve established for those pages. We’re pleased to serve as SchoolTube’s go-to design resource and partner in their growth efforts.
