Client

SiTEL (Simulation and Training Environment Lab, part of MedStar Health)

URL

coming soon!

Scope

SiTEL asked Serendipity Creative to redesign and develop their website from scratch, starting with the initial strategic review, sitemap and information architecture all the way through our process of wireframing, design and development using Wordpress as a CMS (Content Management System). This version of their website represents Phase 1 of their redesign process, with further enhancements and developments to come over the next year.

From the beginning, we led the SiTEL team through the planning process to establish their goals for the site, who their audiences are and how they wanted the site to create productive conversations with their audiences. Working closely with SiTEL’s content manager, we helped design the new sitemap to make it easier for different audience groups to find information based on their likely interests. We used SiTEL’s existing branding and created a clean, expansive, polished look to reflect their high-tech, cutting-edge work balanced with a personable, human touch. Clear and prominent calls-to-action were included on each page to guide visitors to next steps. We then coded the website, page templates and custom widgets from scratch using Wordpress as a CMS to enable SiTEL staff to update and expand its content.

No website is ever “finished,” including this one. We’re excited to be working on further enhancements of the website to make it even more engaging.