Client
Show Me Love DC! Campaign, spearheaded by WEAVE (Women Empowered Against Violence)
URL
Scope
Show Me Love DC! is a campaign to raise awareness about healthy relationships and provide resources for LGBTQ survivors of intimate partner violence. We created this new website as the primary campaign outreach tool, developing the new logo and identity to communicate a friendly, urban vibe. Because a significant portion of the target audience is Spanish-speaking, we added bilingual functionality enabling visitors to toggle between English and Spanish versions of the website. This website is custom built using WordPress as a CMS.
The website also features a slideshow and gallery of postcards from the Show Me Love DC! postcard project. Campaign staff hosted postcard decorating parties and tables at local events, as well as soliciting individual postcard submissions. Each participant created postcards illustrating what healthy love means to them. The collection of postcards is displayed on the website and may be developed into books and/or free-standing art exhibits in the future.
Campaign staff used Twitter and Facebook to develop a community of supporters and expand their outreach. In addition to the website, we produced print ads, web ads and giveaway items (e.g., temporary tattoos) to help spread the word and engage supporters. Please visit back soon for portfolio samples of these items.
