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Bryan Pearson is President and CEO of LoyaltyOne and author of two books, The Loyalty Leap and The Loyalty Leap for B2B. His team came to us on the recommendation of a literary agency we worked with in the past. They wanted a clean design that complemented the existing LoyaltyOne brand and a user-friendly CMS to enable their staff to update content. After the initial launch, we added features such as a blog, interactive quiz and a second book when it was published.