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Author Archives: Dawn Sword

The Lighthouse Center for Healing Website

Client The Lighthouse Center for Healing URL http://lighthousedc.org/ Scope The Lighthouse Center for Healing needed a completely new set of communications materials to introduce clients to their services and provide information about resources and events. We designed a new logo, identity, print collateral and exterior signage for the Lighthouse and created this custom website using [...]

Show Me Love DC! Website

Client Show Me Love DC! Campaign, spearheaded by WEAVE (Women Empowered Against Violence) URL http://showmelovedc.org/ Scope Show Me Love DC! is a campaign to raise awareness about healthy relationships and provide resources for LGBTQ survivors of intimate partner violence. We created this new website as the primary campaign outreach tool, developing the new logo and [...]

Dimitri Chrisos Jiu-Jitsu Academy Website

Client Dimitri Chrisos Jiu-Jitsu Academy URL www.dc-bjj.com Scope Dimitri Chrisos, a jiu-jitsu instructor and friend of Dawn Sword’s, asked Serendipity Creative to create a simple but professional new website to provide information about his new jiu-jitsu academy. His functionality requirements were fairly basic and he wanted the website to be easy to update and maintain. [...]

SiTEL Website

Client SiTEL (Simulation and Training Environment Lab, part of MedStar Health) URL coming soon! Scope SiTEL asked Serendipity Creative to redesign and develop their website from scratch, starting with the initial strategic review, sitemap and information architecture all the way through our process of wireframing, design and development using WordPress as a CMS (Content Management [...]

SchoolTube.com Partial Redesign

Client SchoolTube.com URL http://www.schooltube.com/ Scope SchoolTube.com asked us to redesign selected pages of their website as the first step in an eventual redesign of the entire site. Our job was to provide the visual design and front-end programming to SchoolTube’s developers to integrate with their existing back-end database systems. Preliminary results have been very encouraging: [...]

Christine and Rob’s Wedding Website

Client Rob Petrovec URL http://christineandrob.com/ Scope We created this custom website and coordinating printed invitations as a wedding gift to Rob Petrovec, Dawn’s brother, and his fiancĂ©, Christine. They wanted a simple, elegant look that still reflected a sense of fun and their own personal style. This website is based on WordPress, enabling Rob and [...]

Rachel Simmons Website

Client Rachel Simmons URL http://www.rachelsimmons.com Scope Rachel Simmons is an author, educator and coach helping girls and young women grow into authentic, emotionally intelligent and assertive adults. Our goal for this project was to expand on the identity and vision developed earlier in this project to design and develop a completely new online presence for [...]

Rosalind Wiseman Stationery

Client Rosalind Wiseman Scope Design letterhead, business cards and #10 envelopes to extend the brand we created for Rosalind. The letterhead was designed as a digital template Rosalind and her staff can use in Microsoft Word. For the business cards, we changed the color of each card according the individual’s preference to add variety to [...]

Rachel Simmons Identity

Client Rachel Simmons Scope Our goal was to create a simple yet striking typographically-based logo for Rachel Simmons. She wanted her new look to reference feminine strength with immediate visual impact and modernist flair. We designed this logo to function like a label, with or without her tagline “Leadership for Life.”

Rosalind Wiseman Website

Client Rosalind Wiseman URL: http://rosalindwiseman.com Scope Rosalind and her team approached us last year to redesign her identity and help rethink her business and website strategy. We worked with her team to evaluate their business goals and options, and then figure out a plan for her positioning and marketing efforts. Our goal for this website [...]

Random Quote

Dawn is an outstanding designer who listens carefully to clients, is meticulous about getting every detail right, and brings creativity and inspiration to her work.Betsy Rosenblatt Rosso, Writer, Editor and Communications Consultant