Author Archives:
SiTEL Website
Client
SiTEL (Simulation and Training Environment Lab, part of MedStar Health)
URL
coming soon!
Scope
SiTEL asked Serendipity Creative to redesign and develop their website from scratch, starting with the initial strategic review, sitemap and information architecture all the way through our process of wireframing, design and development using Wordpress as a CMS (Content Management System). This version of their [...]
SchoolTube.com Partial Redesign
Client
SchoolTube.com
URL
http://www.schooltube.com/
Scope
SchoolTube.com asked us to redesign selected pages of their website as the first step in an eventual redesign of the entire site. Our job was to provide the visual design and front-end programming to SchoolTube’s developers to integrate with their existing back-end database systems. Preliminary results have been very encouraging: rethinking even just a few [...]
Christine and Rob’s Wedding Website
Client
Rob Petrovec
URL
http://christineandrob.com/
Scope
We created this custom website and coordinating printed invitations as a wedding gift to Rob Petrovec, Dawn’s brother, and his fiancé, Christine. They wanted a simple, elegant look that still reflected a sense of fun and their own personal style. This website is based on Wordpress, enabling Rob and Christine to post updated information [...]
Case Study: WEAVE’s emergency plunge into social media fundraising raised $85k in 5 days
Like many other non-profits, WEAVE’s fundraising until now has mostly relied on traditional methods. In an emergency push over just one short week, WEAVE saw for itself the dramatic results a great organization can achieve when they redefine their approach and jump into Web 2.0 and social media fundraising with both feet.
Rachel Simmons Website
Client
Rachel Simmons
URL
http://www.rachelsimmons.com
Scope
Rachel Simmons is an author, educator and coach helping girls and young women grow into authentic, emotionally intelligent and assertive adults. Our goal for this project was to expand on the identity and vision developed earlier in this project to design and develop a completely new online presence for Rachel Simmons. She wanted a [...]
Rosalind Wiseman Stationery
Client
Rosalind Wiseman
Scope
Design letterhead, business cards and #10 envelopes to extend the brand we created for Rosalind. The letterhead was designed as a digital template Rosalind and her staff can use in Microsoft Word. For the business cards, we changed the color of each card according the individual’s preference to add variety to their look. Each [...]
Rachel Simmons Identity
Client
Rachel Simmons
Scope
Our goal was to create a simple yet striking typographically-based logo for Rachel Simmons. She wanted her new look to reference feminine strength with immediate visual impact and modernist flair. We designed this logo to function like a label, with or without her tagline “Leadership for Life.”
Annual Reports Get Interactive
If you’re going to take your annual report online, don’t just convert it and stop there. Take advantage of your CMS and Web 2.0 to bring depth to the conversation and inspire supporters take action based on what they’ve read in your annual report.
RSS Power in Your Toolbox
I get these questions frequently: “What’s an RSS Feed?” and “Why should I care?” The answer to the first question is an easy explanation. The second one is a more interesting discussion depending on what you’d like to do with your own workflow and getting your message out to your audience.
The basics of RSS
RSS is [...]
Rosalind Wiseman Website
Client
Rosalind Wiseman
URL:
http://rosalindwiseman.com
Scope
Rosalind and her team approached us last year to redesign her identity and help rethink her business and website strategy. We worked with her team to evaluate their business goals and options, and then figure out a plan for her positioning and marketing efforts.
Our goal for this website was to create a fresh, new [...]