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Author Archives: Dawn Sword

(Lemon)ade: Making the most of a freshly-squeezed budget

I believe in my clients’ work and want to do as much as I can to help. But I have to balance that with my own reality of feeding my children and keeping the lights on. So how can we do a great job on projects with tight budgets and still be fair to ourselves?

CAIR Coalition Website

Website design and development for CAIR Coalition

CountryCompass Website

Website completed for Nathan Associates, Inc. on behalf of USAID

Rock Spring UCC Website

Website design and development for Rock Spring UCC

Owning Up Curriculum Cover

Client
Rosalind Wiseman
Scope
Expanding on the new identity we designed for Rosalind Wiseman and her Owning Up™ Training Institute, we created this cover design for her new curriculum published in April, 2009.

Rosalind Wiseman Identity

Client
Rosalind Wiseman

Owning Up Logo

Client
Rosalind Wiseman

CAIR Coalition Identity and Stationery

Client
CAIR Coalition
Scope
We created this new identity and stationery for CAIR Coalition, providing a modern, clean look that communicated their goal of ensuring all immigrants and detainees are treated with dignity and respect for their human and civil rights.

ICRW Outreach Kit

Client
International Center for Research on Women
Scope
This folder was produced to hold a series of outreach and promotional items for ICRW (International Center for Research on Women). We created a custom folder die to enable curved pockets to reference the folder design and ICRW’s logo. The bar graph, showing embroidery traditionally perceived as “women’s work,” was [...]

CAAB Gala 2008 Materials

Client
Capital Area Asset Builders (CAAB)
Scope
As the economy began to sour last year, CAAB decided to name their annual fundraising event “In the Black” to celebrate their clients’ success in remaining debt-free even during difficult economic times. They asked to brand the event with a dramatic, elegant and colorful look suitable for an evening event but [...]

    Random Quote

    Serendipity Creative was a great partner just when we needed it. I particularly appreciated Dawn's collaborative approach. She asked just the right questions to help us get clear on what we were seeking. She then took our ideas and hers, added just the right flair, and created a product we really loved.Jillaine Smith, Manager of Action Learning at Grantmakers for Effective Organizations (GEO)