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Case Study: WEAVE’s emergency plunge into social media fundraising raised $85k in 5 days

Written by Dawn Sword on September 30th, 2009 1 Comment

Like many other non-profits, WEAVE’s fundraising until now has mostly relied on traditional methods. In an emergency push over just one short week, WEAVE saw for itself the dramatic results a great organization can achieve when they redefine their approach and jump into Web 2.0 and social media fundraising with both feet.

Annual Reports Get Interactive

Written by Dawn Sword on July 20th, 2009 Leave a Comment

If you’re going to take your annual report online, don’t just convert it and stop there. Take advantage of your CMS and Web 2.0 to bring depth to the conversation and inspire supporters take action based on what they’ve read in your annual report.

RSS Power in Your Toolbox

Written by Dawn Sword on June 22nd, 2009 Leave a Comment

I get these questions frequently: “What’s an RSS Feed?” and “Why should I care?” The answer to the first question is an easy explanation. The second one is a more interesting discussion depending on what you’d like to do with your own workflow and getting your message out to your audience.
The basics of RSS
RSS is [...]

(Lemon)ade: Making the most of a freshly-squeezed budget

Written by Dawn Sword on May 16th, 2009 Leave a Comment

I believe in my clients’ work and want to do as much as I can to help. But I have to balance that with my own reality of feeding my children and keeping the lights on. So how can we do a great job on projects with tight budgets and still be fair to ourselves?

Random Quote

It was a pleasure working with Dawn. We thought her creativity was really in tune with what we wanted from the start.Rose Mary Garcia, Managing Director, Nathan Associates, Inc.