http://www.serendipitycreative.com print and web design for progressive organizations Wed, 14 Apr 2010 15:59:42 +0000 en hourly 1 http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/ http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/#comments Wed, 17 Sep 2008 16:16:08 +0000 Dawn Sword http://www.serendipitycreative.com/?p=141

Client

Capital Area Asset Builders (CAAB)

Scope

As the economy began to sour last year, CAAB decided to name their annual fundraising event “In the Black” to celebrate their clients’ success in remaining debt-free even during difficult economic times. They asked to brand the event with a dramatic, elegant and colorful look suitable for an evening event but still down-to-earth and not too formal. We designed and illustrated this invitation, program and signage package to attract donors to the event while celebrating CAAB’s achievements over the previous year.

]]> http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/feed/ 0 http://www.serendipitycreative.com/2008/07/weave-gala-materials-2008/ http://www.serendipitycreative.com/2008/07/weave-gala-materials-2008/#comments Sun, 20 Jul 2008 15:33:30 +0000 Dawn Sword http://www.serendipitycreative.com/?p=127

Client

Women Empowered Against Violence (WEAVE)

Scope

WEAVE’s 2008 gala event was focused around a theatrical theme titled “Onstage/Offstage: An Evening in Three Acts.” This event was held at the Woolly Mammoth Theater in DC to feature a unique theatrical performance about domestic violence and highlight the connections between actors and domestic violence survivors, whose “offstage” private lives are often in sharp contrast with their “onstage” public lives. We used WEAVE colors and aimed for a very bold and illustrative look, using active typography and custom illustration to reinforce the connections with theater and looking past the “backstage” curtain toward freedom from violence.

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