Client

The Lighthouse Center for Healing

URL

http://lighthousedc.org/

Scope

The Lighthouse Center for Healing needed a completely new set of communications materials to introduce clients to their services and provide information about resources and events. We designed a new logo, identity, print collateral and exterior signage for the Lighthouse and created this custom website using WordPress as a CMS. The site features a home page slideshow, events calendar, interior tabs (enables users to view additional content without reloading the page), photo gallery, embedded maps and contact forms. We provide hosting, ongoing maintenance and support for this website on our private server.

Other aspects of this project include print brochures, rack cards, exterior signage, stationery and business cards. We provided copywriting for the website and print collateral as well. Please visit again soon to see samples of these pieces, or contact us for more information.

Client

Show Me Love DC! Campaign, spearheaded by WEAVE (Women Empowered Against Violence)

URL

http://showmelovedc.org/

Scope

Show Me Love DC! is a campaign to raise awareness about healthy relationships and provide resources for LGBTQ survivors of intimate partner violence. We created this new website as the primary campaign outreach tool, developing the new logo and identity to communicate a friendly, urban vibe. Because a significant portion of the target audience is Spanish-speaking, we added bilingual functionality enabling visitors to toggle between English and Spanish versions of the website. This website is custom built using WordPress as a CMS.

The website also features a slideshow and gallery of postcards from the Show Me Love DC! postcard project. Campaign staff hosted postcard decorating parties and tables at local events, as well as soliciting individual postcard submissions. Each participant created postcards illustrating what healthy love means to them. The collection of postcards is displayed on the website and may be developed into books and/or free-standing art exhibits in the future.

Campaign staff used Twitter and Facebook to develop a community of supporters and expand their outreach. In addition to the website, we produced print ads, web ads and giveaway items (e.g., temporary tattoos) to help spread the word and engage supporters. Please visit back soon for portfolio samples of these items.

Client

Dimitri Chrisos Jiu-Jitsu Academy

URL

www.dc-bjj.com

Scope

Dimitri Chrisos, a jiu-jitsu instructor and friend of Dawn Sword’s, asked Serendipity Creative to create a simple but professional new website to provide information about his new jiu-jitsu academy. His functionality requirements were fairly basic and he wanted the website to be easy to update and maintain. We set up a hosted WordPress website on wordpress.com to streamline maintenance costs, using a custom domain and adjusting an existing template to meet his needs and available budget.

Client

SiTEL (Simulation and Training Environment Lab, part of MedStar Health)

URL

coming soon!

Scope

SiTEL asked Serendipity Creative to redesign and develop their website from scratch, starting with the initial strategic review, sitemap and information architecture all the way through our process of wireframing, design and development using WordPress as a CMS (Content Management System). This version of their website represents Phase 1 of their redesign process, with further enhancements and developments to come over the next year.

From the beginning, we led the SiTEL team through the planning process to establish their goals for the site, who their audiences are and how they wanted the site to create productive conversations with their audiences. Working closely with SiTEL’s content manager, we helped design the new sitemap to make it easier for different audience groups to find information based on their likely interests. We used SiTEL’s existing branding and created a clean, expansive, polished look to reflect their high-tech, cutting-edge work balanced with a personable, human touch. Clear and prominent calls-to-action were included on each page to guide visitors to next steps. We then coded the website, page templates and custom widgets from scratch using WordPress as a CMS to enable SiTEL staff to update and expand its content.

No website is ever “finished,” including this one. We’re excited to be working on further enhancements of the website to make it even more engaging.

Client

SchoolTube.com

URL

http://www.schooltube.com/

Scope

SchoolTube.com asked us to redesign selected pages of their website as the first step in an eventual redesign of the entire site. Our job was to provide the visual design and front-end programming to SchoolTube’s developers to integrate with their existing back-end database systems. Preliminary results have been very encouraging: rethinking even just a few strategic pages has resulted in a 75% increase in new registrations from teachers, students and organizations.

We initially focused on the home page, channels landing page, categories landing page and sponsored category pages to give them the most immediate impact for their efforts. The previous site needed a more professional, colorful, youthful image to connect with their target audience of students, teachers and school administrators. We encouraged SchoolTube leadership to give first priority to their users’ needs and evaluate their website and each proposed change from their users’ perspectives. For example, since many site visitors are new to SchoolTube, we added features to introduce SchoolTube’s services and benefits and guide users to next steps (e.g., signing up, logging in, learning about sponsorship opportunities).

Because the majority of the site still follows the old styling and page layouts, our improvements needed to be different enough to be effective, but still mesh compatibly with the older pages. With this in mind, we redesigned the functionality, user paths, layout and styling of each of those pages from scratch, focusing on how to make it easier and more fun for users to engage with SchoolTube.

In addition to our work on the SchoolTube website, we assist SchoolTube on an ongoing basis to develop its advertising, proposals and sample artwork to support its efforts to attract high-level sponsors. As new sponsors sign on, we create custom elements for each sponsor page to reflect the sponsor’s brand within the guidelines we’ve established for those pages. We’re pleased to serve as SchoolTube’s go-to design resource and partner in their growth efforts.

Client

Rob Petrovec

URL

http://christineandrob.com/

Scope

We created this custom website and coordinating printed invitations as a wedding gift to Rob Petrovec, Dawn’s brother, and his fiancé, Christine. They wanted a simple, elegant look that still reflected a sense of fun and their own personal style. This website is based on WordPress, enabling Rob and Christine to post updated information and photos related to the event as their wedding date approaches and after the wedding. Just for fun, we added a countdown widget to the footer to calculate the days remaining until the wedding.

Client

Rachel Simmons

URL

http://www.rachelsimmons.com

Scope

Rachel Simmons is an author, educator and coach helping girls and young women grow into authentic, emotionally intelligent and assertive adults. Our goal for this project was to expand on the identity and vision developed earlier in this project to design and develop a completely new online presence for Rachel Simmons. She wanted a bold, modern look with a strong yet approachable feminine edge but without being too “girly.”

Rachel’s previous site was a static “brochure” website that was difficult for her to update and offered little opportunity for interaction with her audience. We developed this new website using WordPress as a CMS (Content Management System) with significantly expanded features. Rachel’s new site has 2 blogs, custom feeds for videos, GirlTips and news, event listings, a Twitter feed, photo gallery and more. Commenting is enabled throughout to allow visitors to interact with Rachel directly about her content.

This website was coordinated to launch alongside the release of her new book and related book tour, so we included features such as a book tour section, “buy this book now” links and book advertising throughout the site. We’re pleased that the launch of this website has garnered such a positive response from Rachel’s audience.

Client

Rosalind Wiseman

Scope

Design letterhead, business cards and #10 envelopes to extend the brand we created for Rosalind. The letterhead was designed as a digital template Rosalind and her staff can use in Microsoft Word. For the business cards, we changed the color of each card according the individual’s preference to add variety to their look. Each staff person’s basic contact information and Twitter handle were printed on the front with Rosalind’s full logo and website URL on the back.

Client

Rachel Simmons

Scope

Our goal was to create a simple yet striking typographically-based logo for Rachel Simmons. She wanted her new look to reference feminine strength with immediate visual impact and modernist flair. We designed this logo to function like a label, with or without her tagline “Leadership for Life.”

Client

Rosalind Wiseman

URL:

http://rosalindwiseman.com

Scope

Rosalind and her team approached us last year to redesign her identity and help rethink her business and website strategy. We worked with her team to evaluate their business goals and options, and then figure out a plan for her positioning and marketing efforts.

Our goal for this website was to create a fresh, new look that leverages her established name recognition and build an interactive website community around her blog and video content while highlighting her publications, training institute and speaking engagements. We redesigned and restructured her website using WordPress as a CMS to include multiple blog channels, video Q&A, event and publication information, upcoming events lists, subscription options for email and RSS feeds and an educator forum. We incorporated Adsense and other advertising into the site for future expansion. In the coming months, we will also be redeveloping her resources lists for added functionality.