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	<title>Serendipity Creative &#187; Logos and Identities</title>
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	<link>http://www.serendipitycreative.com</link>
	<description>print and web design for progressive organizations</description>
	<lastBuildDate>Wed, 14 Apr 2010 15:59:42 +0000</lastBuildDate>
	
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			<item>
		<title>Rachel Simmons Identity</title>
		<link>http://www.serendipitycreative.com/2009/09/rachel-simmons-identity/</link>
		<comments>http://www.serendipitycreative.com/2009/09/rachel-simmons-identity/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 14:58:52 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=473</guid>
		<description><![CDATA[
Client
Rachel Simmons
Scope
Our goal was to create a simple yet striking typographically-based logo for Rachel Simmons. She wanted her new look to reference feminine strength with immediate visual impact and modernist flair. We designed this logo to function like a label, with or without her tagline &#8220;Leadership for Life.&#8221;
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-474" title="Rachel Simmons Identity" src="http://www.serendipitycreative.com/wp-content/uploads/2009/09/rsimm_id.png" alt="Rachel Simmons Identity" width="425" height="425" /></p>
<h3>Client</h3>
<p>Rachel Simmons</p>
<h3>Scope</h3>
<p>Our goal was to create a simple yet striking typographically-based logo for Rachel Simmons. She wanted her new look to reference feminine strength with immediate visual impact and modernist flair. We designed this logo to function like a label, with or without her tagline &#8220;Leadership for Life.&#8221;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rosalind Wiseman Identity</title>
		<link>http://www.serendipitycreative.com/2008/12/rosalind-wiseman-identity/</link>
		<comments>http://www.serendipitycreative.com/2008/12/rosalind-wiseman-identity/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 17:27:40 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=163</guid>
		<description><![CDATA[
Client
Rosalind Wiseman
]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-207 aligncenter" title="Rosalind Wiseman identity" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/rw_logo.gif" alt="Rosalind Wiseman identity" width="326" height="238" /></p>
<h3>Client</h3>
<p>Rosalind Wiseman</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Owning Up Logo</title>
		<link>http://www.serendipitycreative.com/2008/12/owning-up-logo/</link>
		<comments>http://www.serendipitycreative.com/2008/12/owning-up-logo/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 17:28:49 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Flyers]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=165</guid>
		<description><![CDATA[
Client
Rosalind Wiseman
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-419" title="oti_logo" src="http://www.serendipitycreative.com/wp-content/uploads/2008/12/oti_logo.gif" alt="oti_logo" width="425" height="184" /></p>
<h3>Client</h3>
<p>Rosalind Wiseman</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CAIR Coalition Identity and Stationery</title>
		<link>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/</link>
		<comments>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 15:18:18 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=111</guid>
		<description><![CDATA[
Client
CAIR Coalition
Scope
We created this new identity and stationery for CAIR Coalition, providing a modern, clean look that communicated their goal of ensuring all immigrants and detainees are treated with dignity and respect for their human and civil rights.
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-236" title="CAIR Coalition Logo and Stationery" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/cair_logo_andstationary.jpg" alt="CAIR Coalition Logo and Stationery" width="425" height="425" /></p>
<h3>Client</h3>
<p>CAIR Coalition</p>
<h3>Scope</h3>
<p>We created this new identity and stationery for CAIR Coalition, providing a modern, clean look that communicated their goal of ensuring all immigrants and detainees are treated with dignity and respect for their human and civil rights.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>JME Productions Identity &amp; Stationery</title>
		<link>http://www.serendipitycreative.com/2008/03/jme-productions-identity-stationery/</link>
		<comments>http://www.serendipitycreative.com/2008/03/jme-productions-identity-stationery/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 16:24:28 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=144</guid>
		<description><![CDATA[
Client
JME Productions
Scope
JME Productions, a media production company, asked us to design a new identity and website for their company. They wanted a simple, modern, tech-savvy look that was still approachable. We designed this logo and stationery in response.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2008/03/jme_stationery.jpg" alt="JME Stationery" title="JME Stationery" width="425" height="425" class="aligncenter size-full wp-image-440" /></p>
<h3>Client</h3>
<p>JME Productions</p>
<h3>Scope</h3>
<p>JME Productions, a media production company, asked us to design a new identity and website for their company. They wanted a simple, modern, tech-savvy look that was still approachable. We designed this logo and stationery in response.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lotus Circle Outreach Kit</title>
		<link>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/</link>
		<comments>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/#comments</comments>
		<pubDate>Sun, 17 Jun 2007 15:46:27 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[HTML Email Campaigns]]></category>
		<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Fundraising Consulting]]></category>
		<category><![CDATA[HTML Email Stationery]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Outreach Kits]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>
		<category><![CDATA[Strategic Consulting]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=129</guid>
		<description><![CDATA[
Client
The Asia Foundation Women&#8217;s Program
Scope
The Asia Foundation Women&#8217;s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2007/06/taf_enclosure.jpg" alt="The Asia Foundation Package" title="The Asia Foundation Package" width="425" height="600" class="aligncenter size-full wp-image-452" /></p>
<h3>Client</h3>
<p>The Asia Foundation Women&#8217;s Program</p>
<h3>Scope</h3>
<p>The Asia Foundation Women&#8217;s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While providing strategic consulting on how the Lotus Circle would be positioned and structured, we designed the identity and complete look and feel for the Lotus Circle and crafted brochure and outreach text. We then designed and printed a collection of unique outreach materials, including:</p>
<ul>
<li>a custom mini-folder (designed to fit in a #10 envelope)</li>
<li>an informational booklet</li>
<li>printable mini-letterhead insert for mini-folder</li>
<li>an updatable welcome newsletter</li>
<li>two custom HTML email stationery templates for updates and invitations</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ICRW Insight to Action Circle Kit</title>
		<link>http://www.serendipitycreative.com/2005/02/icrw-insight-to-action-circle-kit/</link>
		<comments>http://www.serendipitycreative.com/2005/02/icrw-insight-to-action-circle-kit/#comments</comments>
		<pubDate>Sun, 20 Feb 2005 16:03:20 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Outreach Kits]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=137</guid>
		<description><![CDATA[
Client
International Center for Research on Women (ICRW)
Scope
We created this outreach kit for ICRW&#8217;s Insight to Action Circle, a small group of high-end donors. After designing the logo and identity, we crafted a custom enclosure piece that gradually unfolds to walk the reader through the message to the final destination of additional information and a donation [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2005/02/icrw_circlepiece.jpg" alt="ICRW Insight to Action Circle Kit" title="icrw_circlepiece" width="425" height="425" class="aligncenter size-full wp-image-463" /></p>
<h3>Client</h3>
<p>International Center for Research on Women (ICRW)</p>
<h3>Scope</h3>
<p>We created this outreach kit for ICRW&#8217;s Insight to Action Circle, a small group of high-end donors. After designing the logo and identity, we crafted a custom enclosure piece that gradually unfolds to walk the reader through the message to the final destination of additional information and a donation envelope. The design reflects a handmade look constructed using scans of actual paper, patterns, handwriting and stitching Dawn created with her sewing machine.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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