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<channel>
	<title>Serendipity Creative &#187; Print Collateral</title>
	<atom:link href="http://www.serendipitycreative.com/category/projects/print-collateral/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.serendipitycreative.com</link>
	<description>print and web design for progressive organizations</description>
	<lastBuildDate>Wed, 14 Apr 2010 15:59:42 +0000</lastBuildDate>
	
	<language>en</language>
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			<item>
		<title>Rosalind Wiseman Stationery</title>
		<link>http://www.serendipitycreative.com/2009/09/rosalind-wiseman-stationery/</link>
		<comments>http://www.serendipitycreative.com/2009/09/rosalind-wiseman-stationery/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 15:10:49 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=481</guid>
		<description><![CDATA[
Client
Rosalind Wiseman
Scope
Design letterhead, business cards and #10 envelopes to extend the brand we created for Rosalind. The letterhead was designed as a digital template Rosalind and her staff can use in Microsoft Word. For the business cards, we changed the color of each card according the individual&#8217;s preference to add variety to their look. Each [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-482" title="Rosalind Wiseman Stationery" src="http://www.serendipitycreative.com/wp-content/uploads/2009/09/rw_stationery1.jpg" alt="Rosalind Wiseman Stationery" width="425" height="425" /></p>
<h3>Client</h3>
<p>Rosalind Wiseman</h3>
<h3>Scope</h3>
<p>Design letterhead, business cards and #10 envelopes to extend the brand we created for Rosalind. The letterhead was designed as a digital template Rosalind and her staff can use in Microsoft Word. For the business cards, we changed the color of each card according the individual&#8217;s preference to add variety to their look. Each staff person&#8217;s basic contact information and Twitter handle were printed on the front with Rosalind&#8217;s full logo and website URL on the back.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2009/09/rosalind-wiseman-stationery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Owning Up Curriculum Cover</title>
		<link>http://www.serendipitycreative.com/2009/02/owning-up-curriculum-cover/</link>
		<comments>http://www.serendipitycreative.com/2009/02/owning-up-curriculum-cover/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 17:30:19 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Curricula]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=168</guid>
		<description><![CDATA[
Client
Rosalind Wiseman
Scope
Expanding on the new identity we designed for Rosalind Wiseman and her Owning Up&#8482; Training Institute, we created this cover design for her new curriculum published in April, 2009.
]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-204 aligncenter" title="Owning Up Curriculum Cover" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/oti_curriculum.jpg" alt="Owning Up Curriculum Cover" width="425" height="425" /></p>
<h3>Client</h3>
<p>Rosalind Wiseman</p>
<h3>Scope</h3>
<p>Expanding on the new identity we designed for Rosalind Wiseman and her Owning Up&trade; Training Institute, we created this cover design for her new curriculum published in April, 2009.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2009/02/owning-up-curriculum-cover/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CAIR Coalition Identity and Stationery</title>
		<link>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/</link>
		<comments>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 15:18:18 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=111</guid>
		<description><![CDATA[
Client
CAIR Coalition
Scope
We created this new identity and stationery for CAIR Coalition, providing a modern, clean look that communicated their goal of ensuring all immigrants and detainees are treated with dignity and respect for their human and civil rights.
]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-236" title="CAIR Coalition Logo and Stationery" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/cair_logo_andstationary.jpg" alt="CAIR Coalition Logo and Stationery" width="425" height="425" /></p>
<h3>Client</h3>
<p>CAIR Coalition</p>
<h3>Scope</h3>
<p>We created this new identity and stationery for CAIR Coalition, providing a modern, clean look that communicated their goal of ensuring all immigrants and detainees are treated with dignity and respect for their human and civil rights.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ICRW Outreach Kit</title>
		<link>http://www.serendipitycreative.com/2008/10/icrw-outreach-kit/</link>
		<comments>http://www.serendipitycreative.com/2008/10/icrw-outreach-kit/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 15:25:11 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Folders]]></category>
		<category><![CDATA[Outreach Kits]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=118</guid>
		<description><![CDATA[
Client
International Center for Research on Women
Scope
This folder was produced to hold a series of outreach and promotional items for ICRW (International Center for Research on Women). We created a custom folder die to enable curved pockets to reference the folder design and ICRW&#8217;s logo. The bar graph, showing embroidery traditionally perceived as &#8220;women&#8217;s work,&#8221; was [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-238 aligncenter" style="border: 0pt none;" title="ICRW Outreach Kit" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/icrw_folder.jpg" alt="ICRW Outreach Kit" width="425" height="425" /></p>
<h3>Client</h3>
<p>International Center for Research on Women</p>
<h3>Scope</h3>
<p>This folder was produced to hold a series of outreach and promotional items for ICRW (International Center for Research on Women). We created a custom folder die to enable curved pockets to reference the folder design and ICRW&#8217;s logo. The bar graph, showing embroidery traditionally perceived as &#8220;women&#8217;s work,&#8221; was hand-stitched, scanned and computer-manipulated to highlight the connection between ICRW&#8217;s practical, fact-based approach to economic and development issues and the women they serve.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/10/icrw-outreach-kit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CAAB Gala 2008 Materials</title>
		<link>http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/</link>
		<comments>http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 16:16:08 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Event Packages]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=141</guid>
		<description><![CDATA[
Client
Capital Area Asset Builders (CAAB)
Scope
As the economy began to sour last year, CAAB decided to name their annual fundraising event &#8220;In the Black&#8221; to celebrate their clients&#8217; success in remaining debt-free even during difficult economic times. They asked to brand the event with a dramatic, elegant and colorful look suitable for an evening event but [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-201 aligncenter" title="CAAB Event Materials 2008" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/caab_event_08.gif" alt="CAAB Event Materials 2008" width="425" height="425" /></p>
<h3>Client</h3>
<p>Capital Area Asset Builders (CAAB)</p>
<h3>Scope</h3>
<p>As the economy began to sour last year, CAAB decided to name their annual fundraising event &#8220;In the Black&#8221; to celebrate their clients&#8217; success in remaining debt-free even during difficult economic times. They asked to brand the event with a dramatic, elegant and colorful look suitable for an evening event but still down-to-earth and not too formal. We designed and illustrated this invitation, program and signage package to attract donors to the event while celebrating CAAB&#8217;s achievements over the previous year.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WEAVE 2007 Annual Report</title>
		<link>http://www.serendipitycreative.com/2008/08/weave-2007-annual-report/</link>
		<comments>http://www.serendipitycreative.com/2008/08/weave-2007-annual-report/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 15:31:19 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Annual Reports]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=125</guid>
		<description><![CDATA[
Client
Women Empowered Against Violence
Scope
In 2008, we incorporated colorful personal artwork by WEAVE clients and friends to give the piece a bold yet personal feel and support their annual report theme of &#8220;Growing in Strength.&#8221;
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2008/08/weave_ar07.jpg" alt="WEAVE Annual Report 2007" title="WEAVE Annual Report 2007" width="425" height="425" class="aligncenter size-full wp-image-432" /></p>
<h3>Client</h3>
<p>Women Empowered Against Violence</p>
<h3>Scope</h3>
<p>In 2008, we incorporated colorful personal artwork by WEAVE clients and friends to give the piece a bold yet personal feel and support their annual report theme of &#8220;Growing in Strength.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/08/weave-2007-annual-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WEAVE Gala Materials 2008</title>
		<link>http://www.serendipitycreative.com/2008/07/weave-gala-materials-2008/</link>
		<comments>http://www.serendipitycreative.com/2008/07/weave-gala-materials-2008/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 15:33:30 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Event Packages]]></category>
		<category><![CDATA[HTML Email Campaigns]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Event Mini-website]]></category>
		<category><![CDATA[HTML Email Stationery]]></category>
		<category><![CDATA[Invitations]]></category>
		<category><![CDATA[Programs]]></category>
		<category><![CDATA[Signage]]></category>
		<category><![CDATA[weave]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=127</guid>
		<description><![CDATA[
Client
Women Empowered Against Violence (WEAVE)
Scope
WEAVE&#8217;s 2008 gala event was focused around a theatrical theme titled &#8220;Onstage/Offstage: An Evening in Three Acts.&#8221; This event was held at the Woolly Mammoth Theater in DC to feature a unique theatrical performance about domestic violence and highlight the connections between actors and domestic violence survivors, whose &#8220;offstage&#8221; private lives [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-437" title="WEAVE 2008 Event Materials" src="http://www.serendipitycreative.com/wp-content/uploads/2008/07/weave_event08.jpg" alt="WEAVE 2008 Event Materials" width="425" height="425" /></p>
<h3>Client</h3>
<p>Women Empowered Against Violence (WEAVE)</p>
<h3>Scope</h3>
<p>WEAVE&#8217;s 2008 gala event was focused around a theatrical theme titled &#8220;Onstage/Offstage: An Evening in Three Acts.&#8221; This event was held at the Woolly Mammoth Theater in DC to feature a unique theatrical performance about domestic violence and highlight the connections between actors and domestic violence survivors, whose &#8220;offstage&#8221; private lives are often in sharp contrast with their &#8220;onstage&#8221; public lives. We used WEAVE colors and aimed for a very bold and illustrative look, using active typography and custom illustration to reinforce the connections with theater and looking past the &#8220;backstage&#8221; curtain toward freedom from violence.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/07/weave-gala-materials-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>JME Productions Identity &amp; Stationery</title>
		<link>http://www.serendipitycreative.com/2008/03/jme-productions-identity-stationery/</link>
		<comments>http://www.serendipitycreative.com/2008/03/jme-productions-identity-stationery/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 16:24:28 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=144</guid>
		<description><![CDATA[
Client
JME Productions
Scope
JME Productions, a media production company, asked us to design a new identity and website for their company. They wanted a simple, modern, tech-savvy look that was still approachable. We designed this logo and stationery in response.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2008/03/jme_stationery.jpg" alt="JME Stationery" title="JME Stationery" width="425" height="425" class="aligncenter size-full wp-image-440" /></p>
<h3>Client</h3>
<p>JME Productions</p>
<h3>Scope</h3>
<p>JME Productions, a media production company, asked us to design a new identity and website for their company. They wanted a simple, modern, tech-savvy look that was still approachable. We designed this logo and stationery in response.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/03/jme-productions-identity-stationery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WEAVE Teen Domestic Violence Brochure</title>
		<link>http://www.serendipitycreative.com/2007/06/weave-teen-domestic-violence-brochure/</link>
		<comments>http://www.serendipitycreative.com/2007/06/weave-teen-domestic-violence-brochure/#comments</comments>
		<pubDate>Sun, 17 Jun 2007 16:10:18 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Brochures]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=139</guid>
		<description><![CDATA[
Client
Women Empowered Against Violence (WEAVE)
Scope
WEAVE needed a brochure to give to teens to raise awareness about identifying relationship violence and how to seek help. Our solution referenced WEAVE&#8217;s existing identity but expanded it into a trendier, funkier look for this younger audience. We worked with WEAVE to edit the brochure copy and suggested including an [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2007/06/weave_teendv.jpg" alt="WEAVE Teen DV brochure" title="WEAVE Teen DV brochure" width="425" height="425" class="aligncenter size-full wp-image-448" /></p>
<h3>Client</h3>
<p>Women Empowered Against Violence (WEAVE)</p>
<h3>Scope</h3>
<p>WEAVE needed a brochure to give to teens to raise awareness about identifying relationship violence and how to seek help. Our solution referenced WEAVE&#8217;s existing identity but expanded it into a trendier, funkier look for this younger audience. We worked with WEAVE to edit the brochure copy and suggested including an &#8220;Is this Love?&#8221; quiz on the inside. WEAVE was very happy with the result, but we received the highest praise from the teen girls themselves. Not only did they love the look, they were often found huddled together in the school bathrooms, quizzing each other, discussing possible relationship violence in their lives and brainstorming possible solutions.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2007/06/weave-teen-domestic-violence-brochure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lotus Circle Outreach Kit</title>
		<link>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/</link>
		<comments>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/#comments</comments>
		<pubDate>Sun, 17 Jun 2007 15:46:27 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[HTML Email Campaigns]]></category>
		<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Fundraising Consulting]]></category>
		<category><![CDATA[HTML Email Stationery]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Outreach Kits]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>
		<category><![CDATA[Strategic Consulting]]></category>

		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=129</guid>
		<description><![CDATA[
Client
The Asia Foundation Women&#8217;s Program
Scope
The Asia Foundation Women&#8217;s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2007/06/taf_enclosure.jpg" alt="The Asia Foundation Package" title="The Asia Foundation Package" width="425" height="600" class="aligncenter size-full wp-image-452" /></p>
<h3>Client</h3>
<p>The Asia Foundation Women&#8217;s Program</p>
<h3>Scope</h3>
<p>The Asia Foundation Women&#8217;s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While providing strategic consulting on how the Lotus Circle would be positioned and structured, we designed the identity and complete look and feel for the Lotus Circle and crafted brochure and outreach text. We then designed and printed a collection of unique outreach materials, including:</p>
<ul>
<li>a custom mini-folder (designed to fit in a #10 envelope)</li>
<li>an informational booklet</li>
<li>printable mini-letterhead insert for mini-folder</li>
<li>an updatable welcome newsletter</li>
<li>two custom HTML email stationery templates for updates and invitations</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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