Client

Rosalind Wiseman

URL:

http://rosalindwiseman.com

Scope

Rosalind and her team approached us last year to redesign her identity and help rethink her business and website strategy. We worked with her team to evaluate their business goals and options, and then figure out a plan for her positioning and marketing efforts.

Our goal for this website was to create a fresh, new look that leverages her established name recognition and build an interactive website community around her blog and video content while highlighting her publications, training institute and speaking engagements. We redesigned and restructured her website using WordPress as a CMS to include multiple blog channels, video Q&A, event and publication information, upcoming events lists, subscription options for email and RSS feeds and an educator forum. We incorporated Adsense and other advertising into the site for future expansion. In the coming months, we will also be redeveloping her resources lists for added functionality.