Client

The Lighthouse Center for Healing

URL

http://lighthousedc.org/

Scope

The Lighthouse Center for Healing needed a completely new set of communications materials to introduce clients to their services and provide information about resources and events. We designed a new logo, identity, print collateral and exterior signage for the Lighthouse and created this custom website using WordPress as a CMS. The site features a home page slideshow, events calendar, interior tabs (enables users to view additional content without reloading the page), photo gallery, embedded maps and contact forms. We provide hosting, ongoing maintenance and support for this website on our private server.

Other aspects of this project include print brochures, rack cards, exterior signage, stationery and business cards. We provided copywriting for the website and print collateral as well. Please visit again soon to see samples of these pieces, or contact us for more information.

Client

SchoolTube.com

URL

http://www.schooltube.com/

Scope

SchoolTube.com asked us to redesign selected pages of their website as the first step in an eventual redesign of the entire site. Our job was to provide the visual design and front-end programming to SchoolTube’s developers to integrate with their existing back-end database systems. Preliminary results have been very encouraging: rethinking even just a few strategic pages has resulted in a 75% increase in new registrations from teachers, students and organizations.

We initially focused on the home page, channels landing page, categories landing page and sponsored category pages to give them the most immediate impact for their efforts. The previous site needed a more professional, colorful, youthful image to connect with their target audience of students, teachers and school administrators. We encouraged SchoolTube leadership to give first priority to their users’ needs and evaluate their website and each proposed change from their users’ perspectives. For example, since many site visitors are new to SchoolTube, we added features to introduce SchoolTube’s services and benefits and guide users to next steps (e.g., signing up, logging in, learning about sponsorship opportunities).

Because the majority of the site still follows the old styling and page layouts, our improvements needed to be different enough to be effective, but still mesh compatibly with the older pages. With this in mind, we redesigned the functionality, user paths, layout and styling of each of those pages from scratch, focusing on how to make it easier and more fun for users to engage with SchoolTube.

In addition to our work on the SchoolTube website, we assist SchoolTube on an ongoing basis to develop its advertising, proposals and sample artwork to support its efforts to attract high-level sponsors. As new sponsors sign on, we create custom elements for each sponsor page to reflect the sponsor’s brand within the guidelines we’ve established for those pages. We’re pleased to serve as SchoolTube’s go-to design resource and partner in their growth efforts.

Client

Women Empowered Against Violence (WEAVE)

Scope

WEAVE needed a brochure to give to teens to raise awareness about identifying relationship violence and how to seek help. Our solution referenced WEAVE’s existing identity but expanded it into a trendier, funkier look for this younger audience. We worked with WEAVE to edit the brochure copy and suggested including an “Is this Love?” quiz on the inside. WEAVE was very happy with the result, but we received the highest praise from the teen girls themselves. Not only did they love the look, they were often found huddled together in the school bathrooms, quizzing each other, discussing possible relationship violence in their lives and brainstorming possible solutions.

Client

The Asia Foundation Women’s Program

Scope

The Asia Foundation Women’s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While providing strategic consulting on how the Lotus Circle would be positioned and structured, we designed the identity and complete look and feel for the Lotus Circle and crafted brochure and outreach text. We then designed and printed a collection of unique outreach materials, including:

• a custom mini-folder (designed to fit in a #10 envelope)
• an informational booklet
• printable mini-letterhead insert for mini-folder
• an updatable welcome newsletter
• two custom HTML email stationery templates for updates and invitations

Client

Goetz Printing Company

Scope

Serendipity Creative developed this site from start to finish, including design, development and copywriting. We expanded Goetz Printing’s existing logo into a brand presence and carried it throughout this Website to create a brighter, cleaner and more comprehensive experience for this client’s site visitors.