Client

Capital Area Asset Builders (CAAB)

Scope

As the economy began to sour last year, CAAB decided to name their annual fundraising event “In the Black” to celebrate their clients’ success in remaining debt-free even during difficult economic times. They asked to brand the event with a dramatic, elegant and colorful look suitable for an evening event but still down-to-earth and not too formal. We designed and illustrated this invitation, program and signage package to attract donors to the event while celebrating CAAB’s achievements over the previous year.