Client

The Asia Foundation Women’s Program

Scope

The Asia Foundation Women’s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While providing strategic consulting on how the Lotus Circle would be positioned and structured, we designed the identity and complete look and feel for the Lotus Circle and crafted brochure and outreach text. We then designed and printed a collection of unique outreach materials, including:

• a custom mini-folder (designed to fit in a #10 envelope)
• an informational booklet
• printable mini-letterhead insert for mini-folder
• an updatable welcome newsletter
• two custom HTML email stationery templates for updates and invitations