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	<title>Serendipity Creative &#187; Logo &amp; Identity Design</title>
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	<link>http://www.serendipitycreative.com</link>
	<description>print and web design for progressive organizations</description>
	<lastBuildDate>Wed, 02 Mar 2011 18:47:37 +0000</lastBuildDate>
	<language>en</language>
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		<title>The Lighthouse Center for Healing Website</title>
		<link>http://www.serendipitycreative.com/2011/03/lighthouse-center-for-healing-website/</link>
		<comments>http://www.serendipitycreative.com/2011/03/lighthouse-center-for-healing-website/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 18:34:07 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[CMS Implementation]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Ongoing Post-Launch Support]]></category>
		<category><![CDATA[User Interface Design]]></category>
		<category><![CDATA[Website Development]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=562</guid>
		<description><![CDATA[Client The Lighthouse Center for Healing URL http://lighthousedc.org/ Scope The Lighthouse Center for Healing needed a completely new set of communications materials to introduce clients to their services and provide information about resources and events. We designed a new logo, identity, print collateral and exterior signage for the Lighthouse and created this custom website using [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-547" style="border: 3px solid #cdcdcd; margin-bottom: 10px;" title="Lighthouse Center for Healing website" src="http://www.serendipitycreative.com/wp-content/uploads//2011/03/LH.jpg" alt="Lighthouse Center for Healing website" width="495" height="634" /></p>
<h3 style="clear: both;">Client</h3>
<p>The Lighthouse Center for Healing</p>
<h3>URL</h3>
<p><a href="http://lighthousedc.org/">http://lighthousedc.org/</a></p>
<h3>Scope</h3>
<p>The Lighthouse Center for Healing needed a completely new set of communications materials to introduce clients to their services and provide information about resources and events. We designed a new logo, identity, print collateral and exterior signage for the Lighthouse and created this custom website using WordPress as a CMS. The site features a home page slideshow, events calendar, interior tabs (enables users to view additional content without reloading the page), photo gallery, embedded maps and contact forms. We provide hosting, ongoing maintenance and support for this website on our private server.</p>
<p>Other aspects of this project include print brochures, rack cards, exterior signage, stationery and business cards. We provided copywriting for the website and print collateral as well. Please visit again soon to see samples of these pieces, or contact us for more information.</p>
]]></content:encoded>
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		<item>
		<title>Show Me Love DC! Website</title>
		<link>http://www.serendipitycreative.com/2011/03/show-me-love-dc-website/</link>
		<comments>http://www.serendipitycreative.com/2011/03/show-me-love-dc-website/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 18:08:03 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[CMS Implementation]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Multi-lingual websites]]></category>
		<category><![CDATA[Strategic Consulting]]></category>
		<category><![CDATA[User Interface Design]]></category>
		<category><![CDATA[Website Development]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=555</guid>
		<description><![CDATA[Client Show Me Love DC! Campaign, spearheaded by WEAVE (Women Empowered Against Violence) URL http://showmelovedc.org/ Scope Show Me Love DC! is a campaign to raise awareness about healthy relationships and provide resources for LGBTQ survivors of intimate partner violence. We created this new website as the primary campaign outreach tool, developing the new logo and [...]]]></description>
			<content:encoded><![CDATA[<h3 style="clear: both;"><img class="alignleft size-full wp-image-548" style="border: 3px solid #cdcdcd; margin-bottom: 10px;" title="Show Me Love DC website home page" src="http://www.serendipitycreative.com/wp-content/uploads//2011/03/SML.jpg" alt="Show Me Love DC website home page" width="495" height="620" /></h3>
<h3 style="clear: both;">Client</h3>
<p>Show Me Love DC! Campaign, spearheaded by WEAVE (Women Empowered Against Violence)</p>
<h3>URL</h3>
<p><a href="http://showmelovedc.org/">http://showmelovedc.org/</a></p>
<h3>Scope</h3>
<p>Show Me Love DC! is a campaign to raise awareness about healthy relationships and provide resources for LGBTQ survivors of intimate partner violence. We created this new website as the primary campaign outreach tool, developing the new logo and identity to communicate a friendly, urban vibe. Because a significant portion of the target audience is Spanish-speaking, we added bilingual functionality enabling visitors to toggle between English and Spanish versions of the website. This website is custom built using WordPress as a CMS.</p>
<p>The website also features a slideshow and gallery of postcards from the Show Me Love DC! postcard project. Campaign staff hosted postcard decorating parties and tables at local events, as well as soliciting individual postcard submissions. Each participant created postcards illustrating what healthy love means to them. The collection of postcards is displayed on the website and may be developed into books and/or free-standing art exhibits in the future.</p>
<p>Campaign staff used Twitter and Facebook to develop a community of supporters and expand their outreach. In addition to the website, we produced print ads, web ads and giveaway items (e.g., temporary tattoos) to help spread the word and engage supporters. Please visit back soon for portfolio samples of these items.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2011/03/show-me-love-dc-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rachel Simmons Identity</title>
		<link>http://www.serendipitycreative.com/2009/09/rachel-simmons-identity/</link>
		<comments>http://www.serendipitycreative.com/2009/09/rachel-simmons-identity/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 14:58:52 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=473</guid>
		<description><![CDATA[Client Rachel Simmons Scope Our goal was to create a simple yet striking typographically-based logo for Rachel Simmons. She wanted her new look to reference feminine strength with immediate visual impact and modernist flair. We designed this logo to function like a label, with or without her tagline &#8220;Leadership for Life.&#8221;]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-474" title="Rachel Simmons Identity" src="http://www.serendipitycreative.com/wp-content/uploads/2009/09/rsimm_id.png" alt="Rachel Simmons Identity" width="425" height="425" /></p>
<h3>Client</h3>
<p>Rachel Simmons</p>
<h3>Scope</h3>
<p>Our goal was to create a simple yet striking typographically-based logo for Rachel Simmons. She wanted her new look to reference feminine strength with immediate visual impact and modernist flair. We designed this logo to function like a label, with or without her tagline &#8220;Leadership for Life.&#8221;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Rosalind Wiseman Identity</title>
		<link>http://www.serendipitycreative.com/2008/12/rosalind-wiseman-identity/</link>
		<comments>http://www.serendipitycreative.com/2008/12/rosalind-wiseman-identity/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 17:27:40 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=163</guid>
		<description><![CDATA[Client Rosalind Wiseman]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-207 aligncenter" title="Rosalind Wiseman identity" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/rw_logo.gif" alt="Rosalind Wiseman identity" width="326" height="238" /></p>
<h3>Client</h3>
<p>Rosalind Wiseman</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Owning Up Logo</title>
		<link>http://www.serendipitycreative.com/2008/12/owning-up-logo/</link>
		<comments>http://www.serendipitycreative.com/2008/12/owning-up-logo/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 17:28:49 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Flyers]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=165</guid>
		<description><![CDATA[Client Rosalind Wiseman]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-419" title="oti_logo" src="http://www.serendipitycreative.com/wp-content/uploads/2008/12/oti_logo.gif" alt="oti_logo" width="425" height="184" /></p>
<h3>Client</h3>
<p>Rosalind Wiseman</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/12/owning-up-logo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CAIR Coalition Identity and Stationery</title>
		<link>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/</link>
		<comments>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 15:18:18 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=111</guid>
		<description><![CDATA[Client CAIR Coalition Scope We created this new identity and stationery for CAIR Coalition, providing a modern, clean look that communicated their goal of ensuring all immigrants and detainees are treated with dignity and respect for their human and civil rights.]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-236" title="CAIR Coalition Logo and Stationery" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/cair_logo_andstationary.jpg" alt="CAIR Coalition Logo and Stationery" width="425" height="425" /></p>
<h3>Client</h3>
<p>CAIR Coalition</p>
<h3>Scope</h3>
<p>We created this new identity and stationery for CAIR Coalition, providing a modern, clean look that communicated their goal of ensuring all immigrants and detainees are treated with dignity and respect for their human and civil rights.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/12/cair-coalition-identity-and-stationery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CAAB Gala 2008 Materials</title>
		<link>http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/</link>
		<comments>http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 16:16:08 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Event Packages]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=141</guid>
		<description><![CDATA[Client Capital Area Asset Builders (CAAB) Scope As the economy began to sour last year, CAAB decided to name their annual fundraising event &#8220;In the Black&#8221; to celebrate their clients&#8217; success in remaining debt-free even during difficult economic times. They asked to brand the event with a dramatic, elegant and colorful look suitable for an [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-201 aligncenter" title="CAAB Event Materials 2008" src="http://www.serendipitycreative.com/wp-content/uploads/2009/06/caab_event_08.gif" alt="CAAB Event Materials 2008" width="425" height="425" /></p>
<h3>Client</h3>
<p>Capital Area Asset Builders (CAAB)</p>
<h3>Scope</h3>
<p>As the economy began to sour last year, CAAB decided to name their annual fundraising event &#8220;In the Black&#8221; to celebrate their clients&#8217; success in remaining debt-free even during difficult economic times. They asked to brand the event with a dramatic, elegant and colorful look suitable for an evening event but still down-to-earth and not too formal. We designed and illustrated this invitation, program and signage package to attract donors to the event while celebrating CAAB&#8217;s achievements over the previous year.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/09/caab-gala-2008-materials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>JME Productions Identity &amp; Stationery</title>
		<link>http://www.serendipitycreative.com/2008/03/jme-productions-identity-stationery/</link>
		<comments>http://www.serendipitycreative.com/2008/03/jme-productions-identity-stationery/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 16:24:28 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=144</guid>
		<description><![CDATA[Client JME Productions Scope JME Productions, a media production company, asked us to design a new identity and website for their company. They wanted a simple, modern, tech-savvy look that was still approachable. We designed this logo and stationery in response.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2008/03/jme_stationery.jpg" alt="JME Stationery" title="JME Stationery" width="425" height="425" class="aligncenter size-full wp-image-440" /></p>
<h3>Client</h3>
<p>JME Productions</p>
<h3>Scope</h3>
<p>JME Productions, a media production company, asked us to design a new identity and website for their company. They wanted a simple, modern, tech-savvy look that was still approachable. We designed this logo and stationery in response.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2008/03/jme-productions-identity-stationery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lotus Circle Outreach Kit</title>
		<link>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/</link>
		<comments>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/#comments</comments>
		<pubDate>Sun, 17 Jun 2007 15:46:27 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[HTML Emails]]></category>
		<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Fundraising Consulting]]></category>
		<category><![CDATA[HTML Email Stationery]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Outreach Kits]]></category>
		<category><![CDATA[Stationery Design & Printing]]></category>
		<category><![CDATA[Strategic Consulting]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=129</guid>
		<description><![CDATA[Client The Asia Foundation Women&#8217;s Program Scope The Asia Foundation Women&#8217;s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2007/06/taf_enclosure.jpg" alt="The Asia Foundation Package" title="The Asia Foundation Package" width="425" height="600" class="aligncenter size-full wp-image-452" /></p>
<h3>Client</h3>
<p>The Asia Foundation Women&#8217;s Program</p>
<h3>Scope</h3>
<p>The Asia Foundation Women&#8217;s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While providing strategic consulting on how the Lotus Circle would be positioned and structured, we designed the identity and complete look and feel for the Lotus Circle and crafted brochure and outreach text. We then designed and printed a collection of unique outreach materials, including:</p>
<ul>
<li>a custom mini-folder (designed to fit in a #10 envelope)</li>
<li>an informational booklet</li>
<li>printable mini-letterhead insert for mini-folder</li>
<li>an updatable welcome newsletter</li>
<li>two custom HTML email stationery templates for updates and invitations</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.serendipitycreative.com/2007/06/lotus-circle-outreach-kit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ICRW Insight to Action Circle Kit</title>
		<link>http://www.serendipitycreative.com/2005/02/icrw-insight-to-action-circle-kit/</link>
		<comments>http://www.serendipitycreative.com/2005/02/icrw-insight-to-action-circle-kit/#comments</comments>
		<pubDate>Sun, 20 Feb 2005 16:03:20 +0000</pubDate>
		<dc:creator>Dawn Sword</dc:creator>
				<category><![CDATA[Logos and Identities]]></category>
		<category><![CDATA[Print Collateral]]></category>
		<category><![CDATA[Projects]]></category>
		<category><![CDATA[Logo & Identity Design]]></category>
		<category><![CDATA[Outreach Kits]]></category>
		<guid isPermaLink="false">http://www.serendipitycreative.com/?p=137</guid>
		<description><![CDATA[Client International Center for Research on Women (ICRW) Scope We created this outreach kit for ICRW&#8217;s Insight to Action Circle, a small group of high-end donors. After designing the logo and identity, we crafted a custom enclosure piece that gradually unfolds to walk the reader through the message to the final destination of additional information [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.serendipitycreative.com/wp-content/uploads/2005/02/icrw_circlepiece.jpg" alt="ICRW Insight to Action Circle Kit" title="icrw_circlepiece" width="425" height="425" class="aligncenter size-full wp-image-463" /></p>
<h3>Client</h3>
<p>International Center for Research on Women (ICRW)</p>
<h3>Scope</h3>
<p>We created this outreach kit for ICRW&#8217;s Insight to Action Circle, a small group of high-end donors. After designing the logo and identity, we crafted a custom enclosure piece that gradually unfolds to walk the reader through the message to the final destination of additional information and a donation envelope. The design reflects a handmade look constructed using scans of actual paper, patterns, handwriting and stitching Dawn created with her sewing machine.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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