Client

International Center for Research on Women

Scope

This folder was produced to hold a series of outreach and promotional items for ICRW (International Center for Research on Women). We created a custom folder die to enable curved pockets to reference the folder design and ICRW’s logo. The bar graph, showing embroidery traditionally perceived as “women’s work,” was hand-stitched, scanned and computer-manipulated to highlight the connection between ICRW’s practical, fact-based approach to economic and development issues and the women they serve.

Client

The Asia Foundation Women’s Program

Scope

The Asia Foundation Women’s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While providing strategic consulting on how the Lotus Circle would be positioned and structured, we designed the identity and complete look and feel for the Lotus Circle and crafted brochure and outreach text. We then designed and printed a collection of unique outreach materials, including:

• a custom mini-folder (designed to fit in a #10 envelope)
• an informational booklet
• printable mini-letterhead insert for mini-folder
• an updatable welcome newsletter
• two custom HTML email stationery templates for updates and invitations

Client

International Center for Research on Women (ICRW)

Scope

We created this outreach kit for ICRW’s Insight to Action Circle, a small group of high-end donors. After designing the logo and identity, we crafted a custom enclosure piece that gradually unfolds to walk the reader through the message to the final destination of additional information and a donation envelope. The design reflects a handmade look constructed using scans of actual paper, patterns, handwriting and stitching Dawn created with her sewing machine.