Client

SiTEL (Simulation and Training Environment Lab, part of MedStar Health)

URL

coming soon!

Scope

SiTEL asked Serendipity Creative to redesign and develop their website from scratch, starting with the initial strategic review, sitemap and information architecture all the way through our process of wireframing, design and development using Wordpress as a CMS (Content Management System). This version of their website represents Phase 1 of their redesign process, with further enhancements and developments to come over the next year.

From the beginning, we led the SiTEL team through the planning process to establish their goals for the site, who their audiences are and how they wanted the site to create productive conversations with their audiences. Working closely with SiTEL’s content manager, we helped design the new sitemap to make it easier for different audience groups to find information based on their likely interests. We used SiTEL’s existing branding and created a clean, expansive, polished look to reflect their high-tech, cutting-edge work balanced with a personable, human touch. Clear and prominent calls-to-action were included on each page to guide visitors to next steps. We then coded the website, page templates and custom widgets from scratch using Wordpress as a CMS to enable SiTEL staff to update and expand its content.

No website is ever “finished,” including this one. We’re excited to be working on further enhancements of the website to make it even more engaging.

Client

SchoolTube.com

URL

http://www.schooltube.com/

Scope

SchoolTube.com asked us to redesign selected pages of their website as the first step in an eventual redesign of the entire site. Our job was to provide the visual design and front-end programming to SchoolTube’s developers to integrate with their existing back-end database systems. Preliminary results have been very encouraging: rethinking even just a few strategic pages has resulted in a 75% increase in new registrations from teachers, students and organizations.

We initially focused on the home page, channels landing page, categories landing page and sponsored category pages to give them the most immediate impact for their efforts. The previous site needed a more professional, colorful, youthful image to connect with their target audience of students, teachers and school administrators. We encouraged SchoolTube leadership to give first priority to their users’ needs and evaluate their website and each proposed change from their users’ perspectives. For example, since many site visitors are new to SchoolTube, we added features to introduce SchoolTube’s services and benefits and guide users to next steps (e.g., signing up, logging in, learning about sponsorship opportunities).

Because the majority of the site still follows the old styling and page layouts, our improvements needed to be different enough to be effective, but still mesh compatibly with the older pages. With this in mind, we redesigned the functionality, user paths, layout and styling of each of those pages from scratch, focusing on how to make it easier and more fun for users to engage with SchoolTube.

In addition to our work on the SchoolTube website, we assist SchoolTube on an ongoing basis to develop its advertising, proposals and sample artwork to support its efforts to attract high-level sponsors. As new sponsors sign on, we create custom elements for each sponsor page to reflect the sponsor’s brand within the guidelines we’ve established for those pages. We’re pleased to serve as SchoolTube’s go-to design resource and partner in their growth efforts.

Client

The Asia Foundation Women’s Program

Scope

The Asia Foundation Women’s Program approached us with a need to reach out to higher-end donors in a coordinated, inspiring way. We brought in Jamie Diliberto, our trusted fundraising consultant and copywriter, and worked closely with The Asia Foundation to create the Lotus Circle, a giving community of high-end donors. While providing strategic consulting on how the Lotus Circle would be positioned and structured, we designed the identity and complete look and feel for the Lotus Circle and crafted brochure and outreach text. We then designed and printed a collection of unique outreach materials, including:

• a custom mini-folder (designed to fit in a #10 envelope)
• an informational booklet
• printable mini-letterhead insert for mini-folder
• an updatable welcome newsletter
• two custom HTML email stationery templates for updates and invitations